Design firm Civilization was selected to create a series of artworks conceived as a “connective tissue” that will create thematic elements across multiple sites at The AIDS Memorial Pathway. These artworks will be at points around the pathway to help identify the multiple art zones, and guide individuals towards them. The artworks will be located within three art zones specified in The AMP Master Art Plan.
In 2020, the plaza over Seattle’s Capitol Hill Light Rail Station and the north edge of Cal Anderson Park will become home to The AMP: AIDS Memorial Pathway. The way-finding artworks designed by Civilization will help visitors find the art zones from the transit entrances/exits, through and around the plaza, and to Cal Anderson Park. They will allow visitors to encounter the different experiences provided by the art pieces along The AMP, create attractive sightlines, and connect all of The AMP without using formal text signage.
The AMP will offer visitors opportunities for meaningful participation in the ongoing fight to end HIV/AIDS and discrimination that can arise in a community during a crisis. It will be a reminder of our collective need to be active, remain vigilant, and stand ready to fight scapegoating and discrimination however and whenever they may arise. A passionate group of volunteers and community leaders, including people living with HIV, people of color, and members of the LGBTQIA+ community, are working to make The AMP: AIDS Memorial Pathway a reality.
Civilization is a design practice that builds identity systems, digital experiences, printed materials, environmental graphics and exhibitions that are engaging, empathetic, sustainable and create meaningful connections. They work on a variety of projects for public, private and non–profit clients that share their commitment to creating positive change and promoting greater insights about our world.
Their practice is a recipient of the National Design Award for Communication Design from the Cooper Hewitt, Smithsonian Design Museum in honor of “excellence, innovation, and enhancement on the quality of daily life.” Their internationally recognized work is included in the permanent collection of SFMOMA and the Milton Glaser Design Archives at the School of Visual Arts, has won numerous awards including a Webby Award for Best Activist Website, and is regularly featured in print publications as well as most major global media outlets such as The Guardian, The New York Times, The Huffington Post and NPR.